// OUT · Understand · AIKO-SXR
Sales X-Ray: see whether your revenue will repeat and grow
In a few weeks, at your own pace, the system reads 24 months of your sales by customer, your last 20 deals and a customer × product matrix your sales team fills in, and shows where revenue comes from and where it goes: who stays, who is slipping away, how much more your existing customers could buy, where the funnel leaks, and what revenue does over 12 months if nothing changes or if one lever moves.
What you get
// customer-cycle map
Every customer in a lifecycle state
New, retained, growing, declining, lost: retention, churn, loyalty, concentration and customer lifetime value by segment, in your currency.
// matrix + funnel + options
Where the growth is
Potential inside existing customers (breadth and depth), the funnel by stage and source, a 12-month baseline and six options: retention, breadth, depth, win rate, acquisition, the largest customer leaving.
// proposal + workshop
A proposal and a gap-bridging workshop
Numbers, manager and sales team compared; our proposal for next steps; a 2-hour workshop deck where your team picks the target and the initiatives, with owners and dates.
A reference point: in a company with €5 million revenue, churn of 15 % a year means €750,000 of new revenue is needed every year just to stand still; one percentage point of retention is worth about €50,000. See a sample report (PDF) · sample results presentation
How it works
Guided by Aiko, our AI consultant, which always says it is an AI. Aiko replies within minutes; where a human decision is needed, within 1 working day. Most companies receive the report in 3–5 weeks.
- 05 min
Introduction
Confirm the goal and name who handles the data.
- 115 min + finance ~1 h
Data
Forward a ready request to your finance team: sales by customer and product for 24 months and the P&L. Add your last 20 deals (a CRM export or a short form: customer, amount, won or lost, stage, source) and your sales costs. If you have already done the Margin X-Ray, the sales file is reused. Names are replaced with codes before any analysis.
- 230 min + sales team ~1 h
Customer-cycle map and matrix
Review the map, answer three questions about specific customers, and have your sales team tick the customer × product matrix: what the top-20 buy, what they could buy, and how large their need is.
- 330 min
Fundamentals
Written interview with Aiko about your best and lost customers, how deals are decided and priced, and who holds the relationships; a 7-minute survey for at least five people in sales and service.
- 42 h workshop
Report and workshop pack
You receive the consultant's report with our proposal for next steps, a 2-hour management workshop deck built as gap-filling with initiatives, and the results presentation for your management. Run the workshop yourselves; optionally enter the initiatives on your page and we add them to the presentation.
Who it is for
Companies of €2–50 million revenue whose revenue depends on a few customers or a few salespeople, where every year starts by replacing what was lost, and where nobody can say where the deals come from or why they are lost. Typical trigger: a Health Check that shows sales and growth as the weakest area.
How it relates to the other X-Rays
The Margin X-Ray answers where the money is made: by which customers and products. The Profit Engine X-Ray answers how it is made: which costs scale and which outrun. The Sales X-Ray answers whether it will repeat: who stays, who leaves, how much more they could buy and where the funnel leaks. All three use the same sales file, so a second review needs only the extra data on top.
Price
One fixed price, paid in advance, the same as the other X-Rays. No VAT is charged: AIKO Node is not a VAT payer.
- Card payment in your currency through Stripe, or bank transfer on a pro-forma invoice
- Invoice sent automatically after payment
- Refund by progress: 100 % before you send data, then 80 / 45 / 20 % after stages 1–3
By paying you accept the Terms of Sale. Personal data: Privacy Policy.
Pay by bank transfer
We email you a pro-forma invoice at once. Your place is reserved for 7 days.